Rino & Pelle
— Online Brand Experience
Luxurious and contemporary appeal for every woman
Preface
Introduction
Expressing Rino & Pelle’s daring, yet elegant style through an immersive online brand experience.
Deliverables
Awards & Recognitions
- AWWWARDS : Site of the Day
- AWWWARDS : Developer Award
- The FWA : FWA of the Day
- CSS Design Awards : Site of the Day
- Codrops : Website of the Week
- SiteInspire : Showcase
- FontsInUse : Staff Pick
- Muzli : Inspiration Gallery
- Typewolf : Site of the Day
- Behance : Adobe XD
- Behance : Interaction
- Communication Arts : Webpicks
Visit
Objective
One of the major challenges was to present the brand for business agents while radiating a daring, yet elegant style that appeals to regular customers.
Solution
We have solved this problem by striking a balance between a classic layout, experience enhancing features and branded micro-interactions that enhance the brand experience and express the level of care and craftsmanship that Rino & Pelle puts into every single product.
"Subtle animations immerse the visitor and add an extra layer of elegance and refinement to the overall look-and-feel of the brand."
Ronald Gijezen —
Motion Designer
"When a visitor requires detailed information about a product the info side-panel can be opened. By hiding extra information we keep the main product page minimal and elegant."
Robbert Schefman —
Digital Art Director
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Product Photography
We have provided art direction for the product photography that Rino & Pelle needed. We decided to shoot from 3 angles with a neutral background for optimal focus on the products.
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While maintaining a highly aesthetic front-end, we worked tirelessly to make the site compliant to the Google Lighthouse requirements in order to optimize performance, SEO and accessibility.
Rob Smittenaar —
Creative Developer
