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Exo Ape | Rino & Pelle

Rino & Pelle

— Online Brand Experience

Luxurious and contemporary appeal for every woman

rino & pelle fashion model on the beach



Expressing Rino & Pelle’s daring, yet elegant style through an immersive online brand experience.

  • rino & pelle female fashion model with bomber jacket on the beach
  • rino & pelle fashion model on the beach


One of the major challenges was to present the brand for business agents while radiating a daring, yet elegant style that appeals to regular customers.


We have solved this problem by striking a balance between a classic layout, experience enhancing features and branded micro-interactions that enhance the brand experience and express the level of care and craftsmanship that Rino & Pelle puts into every single product.

rino & pelle website design
"Subtle animations immerse the visitor and add an extra layer of elegance and refinement to the overall look-and-feel of the brand."

Ronald Gijezen —

Motion Designer

rino & pelle summer 2020 collection
"When a visitor requires detailed information about a product the info side-panel can be opened. By hiding extra information we keep the main product page minimal and elegant."

Robbert Schefman —

Digital Art Director

rino & pelle fashion categories
rino & pelle woman long pastel light blue wool woolblend coat
  • rino & pelle woman long pink straight wool woolblend coat

    Product Photography

    We have provided art direction for the product photography that Rino & Pelle needed. We decided to shoot from 3 angles with a neutral background for optimal focus on the products.

  • rino & pelle woman shiny pink hooded jacket
rino & pelle fashion website design lookbook page
Creative developer
While maintaining a highly aesthetic front-end, we worked tirelessly to make the site compliant to the Google Lighthouse requirements in order to optimize performance, SEO and accessibility.

Rob Smittenaar —

Creative Developer

rino & pelle fashion website design contact page