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Rino & Pelle
Effortless chic lifestyle
Rino & Pelle is a women’s luxury brand that believes in craftsmanship and luxurious design. We worked closely with its marketing team to echo these values in an immersive online brand experience.
- Visual Design
- UI & UX Design
- Web Development
- Content Production
- Fashion
EffortlessChicLifestyle
Objective
After its rebranding the Rino & Pelle team tasked Exo Ape to revamp their online presence and content production.
One of the major challenges was to present the brand through a B2B narrative while radiating a daring, yet elegant style that appeals to retail customers.
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Solution
We have solved this problem by striking a balance between a classic layout, experience-enhancing features, and branded micro-interactions that lift the brand experience and communicate the level of care and craftsmanship that Rino & Pelle put into every single product.
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Eye for detail
Passion for craftsmanship and love for details is evident in all aspects of the Rino & Pelle brand. We have translated these values into subtle design details and carefully crafted interactions.
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Thoughtful extra's
When a visitor requires detailed information about a product the info side-panel can be opened. By hiding extra information we keep the main product page clutter-free.
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What she's wearing
When browsing a lookbook it's usually hard to find the particular products that the model in the picture is wearing. We have solved this problem by creating a side panel to showcase each garment that the model in the picture is wearing.
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Content production
Together with the Rino & Pelle team, we have selected a public art location that aligned perfectly with their brand values. The brand movie was shot by Exo Ape, photography by Otto van den Toorn.
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Surprising Details
The collection component features a randomized preview of the products inside. This way the visitor gets a fresh preview of the collection items every time they hover.
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Awards& Recognitions
Awards
Awwwards Site of the Day
The FWA FWA of the Day
CSSDA Site of the Day
Codrops Website of the Week
FontsInUse Staff Pick
Typewolf Site of the Day
Comm Arts Webpicks