Nectar asked us to rethink and redesign the Web Interface of their Nectar One 3D printer (which is called NectaWare), as well as their website. Both platforms had to be perfectly in line with each other and breathe the Nectar philosophy. The Nectar One is a machine that combines high-end technology with elegance. These were two keywords that had to be reflected in the web interface and the new web experience.
We’ve incorporated an elegant but high-tech vibe in both the web interface and the website. By using similar design elements we made the connection between web UI and the website. An intuitive scroll mechanism makes the website easy to use, and lots of white space gives the design an elegant vibe.
“The Nectar One comes equipped with web based software we call NectaWare. Exo Ape had to make sure the look and feel of the website aligned with the web interface of the 3d printer. We came up with this open, elegant, tech-vibe.”
Robbert Schefman — Digital Art Director at Exo Ape
We were asked to keep the Nectar One’s brand colour intact. We used the green colour for highlighting call-to-action elements in the website. We used slightly rounded buttons to mimic the printers’ silhouette.
We’ve layered the website in chapters that allow us to tell the brand’s story and give us the opportunity to incorporate some of the latest web techniques making the overall website feel modern and high-tech.
“We’ve challenged ourselves to create an experience that would solve the limitations of displaying big imagery on small screens.”
Ronald Gijezen — Front end Developer at Exo Ape
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Digital Art Director
Robbert is the co-founder of Exo Ape and digital art director. He’s responsible for guarding the visual identity and digital strategy of each project.