Ali Ali
— Director's Portfolio Website
Minimal portfolio website for award-winning commercials director
Preface
Introduction
Ali Ali is a commercials director from Cairo, Egypt and the co-founder of Good People Films. Ali approached us to create a unique director’s portfolio that reflects the quality of his work, as well as his strong affinity for minimal design and typography.
Deliverables
Awards & Recognitions
Visit
Objective
Ali approached us earlier this year to create a unique director’s portfolio that reflects the quality of his work, as well as his strong affinity for minimal design and typography.
Solution
We have selected a contemporary sans-serif typeface that allows for distinct layout variations and dramatic size contrasts. We then brought the design to life by adding an experience layer of subtle animations and page transitions.
The main page transition is one of the highlights of the website. We wanted to create a subtle left-to-right switch were the main typographic element moves along into the underlying bio page.
Robbert Schefman
— Digital Art Director at Exo Ape
While inside the video player, the info-panel can be opened by scrolling down. The audio fades out to give the overall interaction a premium touch.
Ronald Gijezen
— Motion Designer at Exo Ape
