Ali approached us earlier this year to create a unique director’s portfolio that reflects the quality of his work, as well as his strong affinity for minimal design and typography.
We have selected a contemporary sans-serif typeface that allows for distinct layout variations and dramatic size contrasts. We then brought the design to life by adding an experience layer of subtle animations and page transitions.
The main page transition is one of the highlights of the website. We wanted to create a subtle left-to-right switch were the main typographic element moves along into the underlying bio page.
While inside the video player, the info-panel can be opened by scrolling down. The audio fades out to give the overall interaction a premium touch.