Aebele Interiors
— Website
Made-to-measure interior design experience with a personal touch.
Preface
Introduction
Æbele Interiors offers a full range of bespoke interior design services — from initial concept and aesthetic counselling to coordination, execution and magazine-worthy finishing touches.
Deliverables
Awards & Recognitions
Visit
Objective
On the one hand, the brand needed to articulate an international luxury vibe. On the other hand, it wanted to preserve a human-touch in order to create strong emotional connections with its customers. Our challenge was to create a perfect balance between these two important factors.
Solution
High-end photography in combination with large elegant headlines radiate an international luxury vibe. To implement human elements we decided to present the designer behind the brand while complementing the headings with a script typeface that shows evidence of human handwriting.
"Large typography combined with spacious headers convey a luxurious and timeless look-and-feel."
Robbert Schefman —
Digital Art Director
"In order to add more human details to the brand we decided to implement a script typeface that felt personal yet luxurious. We then studied the flow of human handwriting and mimicked it as closely as possible in the typeface animations."
Ronald Gijezen —
Motion Designer
