On the one hand, the brand needed to articulate an international luxury vibe. On the other hand, it wanted
to preserve a human-touch in order to create strong emotional connections with its customers. Our challenge was to create a perfect balance between these two important factors.
High-end photography in combination with large elegant headlines radiate an international luxury vibe. To implement human elements we decided to present the designer behind the brand while complementing the headings with a script typeface that shows evidence of human handwriting.